Google’s Most Expensive Acquisitions Ever

YouTube (2006): This was, perhaps, Google’s shrewdest investment. Google acquired the then-nascent video streaming platform for $1.65 billion. o

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DoubleClick (2007): Purchased for $3.1 billion, DoubleClick revolutionised Google’s ad business with cutting-edge display advertising technology. 4o

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Motorola Mobility (2012): This was, perhaps, Google’s second most important acquisition after YouTube. This $12.5 billion acquisition allowed Google to enter the hardware space, eventually leading to the development of the Pixel smartphones.

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Waze (2013): Waze is a navigation app that was popular in the United States for its ability to give real-time updates on traffic, road closures/blocks, and even traffic police presence. Google acquired Waze for $966 million in a move that allowed it to integrate the app’s real-time,

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